ALFA Romeo has collaborated with legendary music brand Marshall Amplification, one of the most recognisable names in guitar amps for more than 50 years, to create a one-off Alfa MiTo By Marshall concept car.
The unique Alfa MiTo By Marshall draws inspiration from the look and feel of Marshall’s iconic amplifier equipment and even features a powerful, custom-fitted Marshall JVM 50w amp head running two 12-inch 75w speakers installed in the boot space.
The amplifier and speaker array is powered by a dedicated battery system. Guitar heroes simply need to open the boot, plug in a guitar and crank up the power.
The model was being given its public debut at a special invitation-only screening of Dave Grohl’s Sound City documentary at Olympic Studios today featuring a live performance by Tim Burgess and Mark Collins of The Charlatans.
It will then be exhibited at automotive and music events through the rest of 2014.
Externally, the Alfa MiTo By Marshall features the iconic gold panel finish of Marshall’s equipment on the grille, front and rear headlight surrounds, door mirror covers, door handles, side door trim and lower bumper trim.
Inside, the Marshall styling continues with tread plates on the door sills, distinctive white piping around the dashboard’s centre console and the iconic gold panel finish on the Alfa D.N.A. Selector surround, as well as switch-gear for the air-conditioning and climate control.