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Alfa Romeo 4C is FHM Magazine’s Car of the Year

Alfa 4C wins FHM award

THE Alfa Romeo 4C has been named FHM Magazine’s 2013 Car of the Year. The editors of the UK’s biggest men’s lifestyle brand regard the Alfa Romeo 4C as the vehicle that the British man most aspires to, respects and desires.

The Alfa Romeo 4C has seen off significant competition to claim the overall victory in FHM’s inaugural Car of the Year awards, and the win highlights not only the appeal of the 4C to driving enthusiasts and petrol-heads, but also the broader desirability and allure of this exotic sports car and the Alfa Romeo brand.

Described by FHM as “one of the most exciting sports cars on the planet”, the Alfa Romeo 4C is lauded for its “super-tech carbon-fibre chassis, super-lightweight body and clever steering” as well as the note of its engine and the “laser-precision” of its dynamics.

Designed, engineered and built in Italy as a pure driving machine, the mid-engined Alfa Romeo 4C is powered by a new, all-aluminium, 240hp, 1750 Turbo Petrol engine and features Alfa Romeo’s latest-generation ALFA TCT transmission and Alfa DNA driving mode selector – now with a new “Race” mode.

The 0-62 mph sprint takes just 4.5 seconds and top speed is 160 mph, but thanks to its light weight and advanced engine and transmission technologies, its official combined-cycle fuel economy figure is 41.5 mpg and its CO2 emissions are just 157g/km.

The Alfa Romeo 4C’s compact shape accentuates its remarkable agility: With a dry weight of 895kg; a 40:60 front-to-rear weight distribution; track-honed double-wishbone suspension and Brembo brakes, the Alfa Romeo 4C is capable of generating 1.1g of lateral acceleration and in excess of 1.2g of deceleration force.  

The exhaust has been tuned to emit a full, rich sound and the unassisted steering is progressive, direct and engineered to convey as much feedback and feel as possible. The steering ratio (16:2) is such as to allow 90% of bends to be taken without having to take your hands off the steering wheel.

Conor McNicholas, FHM Motoring Editor commented: “After much deliberation, there was only one car that could take the accolade of FHM’s Car of the Year. With its neck-tingling speed, dramatic looks and real-world price, the Alfa Romeo 4C was the car that most turned us on in 2013.”

Damien Dally, Head of Brand, Alfa Romeo UK noted: “We’re thrilled that the Alfa Romeo 4C has taken top honours in the inaugural FHM Car of the Year awards. FHM has its finger on the pulse of what’s cool and desirable and for the editors to rate the Alfa Romeo 4C so highly is indicative of just what a game-changer this new supercar is.”

Priced from £45,000 OTR, the Alfa Romeo 4C will be available to order shortly, but with some customers putting their names forward when the concept was first unveiled at the Geneva Motor Show in March 2011 most, if not all, of the UK’s production allocation for 2014 is already spoken for.

Alfa Romeo’s Seasonal Sales Event Continues: Alfa Romeo’s seasonal sales event – running until 24 December – offers customers a generous additional £500 contribution which is over and above all existing retail offers. With this new offer, the Alfa MiTo 3 dr 875cc TB TwinAir 105 bhp Sprint is currently available for £189 a month on PCP with £1,499  customer deposit whilst the Alfa Giulietta 5 dr 1.4 TB 120 bhp Turismo can be driven away for only £199 a month, 0% APR representative, as well as £1250 Alfa Deposit contribution.

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