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January 10, 2013: Alfa 4C voted ‘most exciting car of 2013’ at What Car? Car of the Year awards

Alfa 4C

ALFA Romeo is proud to announce that the eagerly awaited Alfa 4C has been voted the most exciting car for 2013 by the readership of What Car?

The beautiful mid-engined sports car beat the competition to pick up the What Car? Reader Award at the publication’s prestigious Car of the Year Awards 2013.

Visitors to whatcar.com, a site that receives upwards of three million views a month, were asked to vote on what car they believed would be the most exciting launch of 2013. Rival nominees included the BMW i3, McLaren P1 and Mercedes-Benz CLA.

Commenting on the result, What Car? said: “The readers have gone for glamour when nominating the car they’re most excited by in 2013. The Alfa Romeo 4C has the potential to not only look beautiful, but be great to drive too.”

Damien Dally, Head of Brand, Alfa Romeo UK, said: “This is a very special award for Alfa Romeo to receive as it’s voted for entirely by members of the public and shows the high level of excitement and anticipation for this stunning future Alfa.

“We are very much looking forward to the launch of the 4C later this year and we are confident it will live up to the huge interest it is generating.”

The award was accepted by Louis-Carl Vignon, Head of Brand, Alfa Romeo SpA.

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